Half Human Blood Drinkers

When I say, the half human blood drinkers, everyone knows this is about Vampires, but who are they? Does Vampire exist? Have we ever seen these half humans? Yes we only heard about them and have seen them only on movies or read about them from books. Vampires have been featured a number of times in the long-running British science fiction television series and I know them from the first movies, I have seen years ago. The movie was called Count Dracula and it’s well known as the best movie about Vampires. I have a picture of vampires from that movie.

All about Vampire is to bite normal people with their fangs, sack their blood and make their victims one of them. It always happens in the movies. But nobody knows why. Maybe the main goals are to change all humans, dominate the human’s life. Or they want much land and own dark cold big castles.

They live forever for thousands of years, but never age. They remain same as how they were when they become vampires. Stay in dark and they die when they come in sunlight. It is same as bats’ life. They live more active during the night and go for hunting.

Their faces are light gray like dead body and have scary red eyes for hunting. They mostly dress in black long costume. Most of them have scary looking but modern ones are good looking. On the movie Twilight, the vampire appears differently than old movies. According to the movie, some things they don’t like and keep away from them are garlic and a cross.

Taste it and Feel it

This time of year the food is varied and delicious. Is it great that one soft drink has a special taste of its own, which goes with everything you eat? The unique taste of Coke complements everything from ham to hamburger, imported cheese to roast beef. That’s another reason why they call it the real thing. The most popular ads ever created come from Coca-cola. Every ad from Coca-Cola brings success and Coca-Cola always knew how to impress us and to make us to “want it“! So here is the one ad that makes us want it. According to Jib Fowles’s classification of Advertising appeals, the Coke ad appeals for our physiological need for drinking. This ad promises viewers that you will feel everything more real drink when you drink Coke. Let’s find out that what emotions that Coca-Cola tries want to appeal to us by their ad.

In the ad, we see that there are some juicy and fresh looking grapes, an apple and a pear standing by the coke bottle. Using the fruits gives us the impression of eating the good food and living healthy. The close proximity of the coke image and fruit image, together a connection is made that the coke is healthy in a similar way as fruit. They equate Coke with healthiness. By bringing the idea that coke is healthy drink the assumption is, people want a healthy and real drink. When we talk about the real thing, the ad continues from healthiness to the caption.

The caption says ’It’s the real thing’ written with bold font, as we understand it, this says two things to us. First, coke is not artificial and secondly, it is different from other drinks. This caption appeals to one of the 15 Advertising appeals from Professor Fowles’s article “Needs to dominate”. He also mentioned “ The need to dominate and control one’s environment is often thought of as being masculine, but as close students of human nature, advisers know it is so circumscribed” (148). Using such a strong caption Coca-Cola company expresses their domination and they promises the customers that there is no other drink as real as Coke. When we look at the ad, the first thing that catches your eye and attention is the real Coke. It takes place at middle of the image with Coca-cola logo on it.

Furthermore, the main images on the ad are the Coke Bottle, with the logo on it and the ice in a glass next to it. As I mentioned before the Coke dominates by standing in the center of the ad. If we look closely, it stands higher than all other elements. Professor Fowles admitted, “The key to the appeal, this element usually presents itself centrally and forwardly to the reader or viewer”(152). The main product Coke takes place at middle of the image with Coca-cola logo on it. The visibly wet bottle and ice express the coolness and energy of the drink and the ice in the glass shows that how the combination of Coke and ice should be to create the real drink. Thereby the company also portrays to customers that if you drink it, you will feel cool and cold. There is a light reflect on the image which comes from the right side. And the highlight mostly focuses from the side of the bottle and fruits. We can also see the blurry shadow from the elements.

Lastly, the Coca-cola logo is one of the most well-known and popular logos. Even the bottle without the logo we can recognize that is Coke. Simplicity can bring success too. However the company publishes new yearly advertisements for the coca-cola with new images and new concepts, even without advertising Coca-cola will still remain the same in this global market with their strong concepts and products among us for the long years.

Ad Catchers

Do we believe ads or commercials, which appears on every corner of the street or every TV channel? Nowadays we never have worries about lack of commercials and ads for brand new products or services. But are we caught all the ideas or claims made by ads? Some do but some don’t. If they do, how they catch or hook us? Let’s try to read an advertising, which hooks my attention more than others.

This ad shows a sexy woman pilot needing espresso to do her work correctly. On further inspection, this image can be characterized as a man's fantasy - the sexy pilot. Therefore, the target audience can be men or all coffee lovers.

The other elements are, with her bra showing, her long blond hair, and her eyes that she uses her sex appeal to sell espresso - no wonder boys suddenly want to get some espresso.
The pilot is in focus in the middle of the picture and everything is blurred behind her; this makes the eye center on her. The color in the shot is mostly neutral with her white and black pilot costume. The only color that pops in the image is her bright red nails which could bring the eye to the espresso but instead brings the eye to the shiny spoon in her mouth, her long and unusually shiny blond hair, and her bright blue eyes.

Slogan or claims in this ad is “Express yourself by being at first class and drinking expresso” and it means if you drink the espresso you will be at the first class.

At the end according to the ad the company LaVaZza promises the LUXURY FIRST CLASS LIFE to their audience who loves espresso. Enjoy the espresso and express yourself…

Come Back Home /Part 1/

Like many others, my home is the place I feel the most comfortable and relaxed. In my country we call a home or house “Ger”. Ger is a kind of tent, which has been used for hundred years in Mongolia. It’s round white and easy to move from one place to another. It proves that Mongolia has a completely different way of living style compared to other countries; foreigners even call us Nomadic people because of our ancestors’ historical nomadic lifestyle. If I describe a bit about the Ger, depends on how many walls they have, the sizes are different. Basically one normal sized Ger, which has five walls, is for a small family with three members. Until I became a student, every summer when my family goes on holiday we usually stay in the Ger. The Ger locates commonly in rural areas of the country. So during the autumn, winter and spring we live in one of the small cities, where we never have seen any traffic jam.

Five of us live in a three-bedroom apartment. It’s not because my parents couldn’t afford a house; they rather to invest it in us than spending it for living or paying for a big house. The houses are a bit pricey in Mongolia. I find my home cozy and warm to live, even my brothers had to share one bedroom. My apartment is located on the 11^th floor in the middle of the city center. Every morning when the sun rises it says me “Hello to your new day” before anyone else and the sun keeps the rooms light and warm whole day. At night the view of the city sparkles through my bedroom window. I love to see the view of the surroundings and nature. All these made me fall in love with big windows. Wherever I go and stay, the size of the windows plays main role to make me feel like home. The bigger the windows are the more comfortable I am. Last 3 years I am staying far away from my home and family.

The person I consider the coolest...

From my perspective of seeing the meaning of the word “cool”, I would name my mom as the coolest person. I don’t say my mom a hip person. I say she is “cool” because she is the best for me. How she lives, how she succeeds in her life and how a good mother she is, all make my mom a cool person.

She never complains about her life even everything goes wrong or everything seems hard to survive. She studied at Medical University for 8 years. During her study period she had to take care of three children and she worked part-time in hospital. My father was working in another city so he wasn’t able to help my mom. My mom does everything to give us good education rather than goods or needs. Everything she does for us gives the best example of loving her kids and gives us all the possibilities and best chances to reach our dreams in the future.

She is the woman who is full of enthusiasm and inspiration. She always motivates me to go for the things I want and I dream. She always tries to know and learn more for her life. Sometimes I think she should stop. She updated herself everyday with the news about what’s happening in this world. She is never late for the news. Now she is continuing her third study for PhD at the Management Academy of Mongolia. We are always proud of her. She is the great example of her life for us.

What does "Cool" mean to me?

“Cool” can describe different meanings. If I explain the word cool an as adjective, it defines the noun for example: Cool autumn, cool day, cool boy and cool guy etc. But if I combine the word “cool” with some verbs as an adverb it comes differently. For instance: Act cool, be cool and look cool.

As I know, this word has been used since last 10 years increasingly. Mostly among the youngsters this word has spread. When they talk about something hip and awesome they use the word. I remember clearly that I heard this word when I was in United States for the first time.

The most known as a big and busy New York city, as a usual evening, the sky filled with stars and sounds noise of busy traffic and signals. I was walking after my dinner by Concert Hall at one of the most famous street 5^th Avenue. The concert were closing after the long hours of presenting, when the back door from the Concert Hall opens, hundreds of fans shouting names and screaming “I love you”, hoping to have their autograph on their brand new CDs. Mostly girls and teenagers are standing behind the fence. Four teenage boys in white suits came running to a long white limousine, which was waiting for them. When I see the teenagers there standing and acting like going to die for them and screaming and being so addicted to them. Who are they? It makes me think of why would they act like that???

What makes them to come here and die for these four boys?

My curiosity pushed me to ask one of the youngsters to ask why he was there. He said to me only three words “They are COOL”. They like their style and even they follow their style. They get inspiration and energy when they listen to their music. The band encourages them to follow their examples. All of these make youngsters to think of “They are cool”.

Mom’s Homemade Mongolian Pie

Every special day leaves memories to remember and the memories stays forever. One of the special days for every kid is his or her birthdays. My day is the day before the new school year starts; the way to celebrate my birthday with my family is simple but unique. Instead of going out to restaurants or go to movies we stay at home together with the whole family. It happens always like this on my birthdays. One thing my mom does for my birthday is she makes Mongolian pies. She uses fresh tender minced beef: self made dough, fresh spring onion and vegetable oil to fry it. The ingredients seem so simple but together it tastes amazing. The traditional way of making the pie is hard work. She makes the dough using small amount of water. It is very important to add the water precisely in good measurement. The dough must be soft and gentle to roll. Meat preparation is to mince the beef as small as possible and to give delicious taste to it. On my 13-year birthday mom made the most special pie ever. I never forget how it tasted and smelled. Covered by yellow oily fried dough, cute round flat shaped and clearly pinched line stayed still same after frying. The oily fried smell of the pie spread all over the room even outside of the house. Nobody knows how mom fries it well done in a few minutes. Mostly it burns if we try to make the inside well done or it stays raw if you want just perfectly yellow cover on the surface. But mom does it perfectly. Crispy yellow dough crackles on every bite. My mom once said that I just hold warm pies in my palms it helps my blood pressure and blood circulation system to stay healthy. So I understood in my child's mind that mom’s homemade pie is not only tasty also healthy.